Luxury Action: Sustainable Arctic Adventures and Cultural Immersion

Our luxury private travel experiences are carefully designed to provide not only the highest level of comfort and action-packed adventure, but also to promote sustainability and support social and cultural activities.

We understand and appreciate the impact of travel on our planet and strive to minimize pollution by adopting eco-friendly practices.

Our itineraries offer a unique opportunity to immerse yourself in different cultures, meet local communities, and engage in meaningful activities that promote respect and understanding. We support traditional activities provided by locals that contribute to the economy, we love to promote traditional lappish and indigenous Sámi culture. We offer our guests opportunities for cultural shows and interactions with Indigenous Sámi people and reindeer herders in the region. By engaging with these activities, we not only benefit the community but also help preserve their way of life.

Ensuring sustainability and social responsibility are important values for our organization. We are proud to say that over 95% of our employees are local, which not only supports the growth and development of the community but also ensures that we are utilizing local talent and resources. By prioritizing the employment of locals, we are demonstrating our commitment to fostering a positive impact on the economy and social well being of the region.

Our partnership with the University of Lapland, which began in 2019, is focused on creating services that educate tourists on the effects of climate change on the Arctic environment, as well as the local cultures and wildlife. By collaborating with the university, we aim to develop innovative approaches that help visitors appreciate the fragility of this unique ecosystem and the importance of preserving it for future generations.

Luxury Action is a locally owned and operated business that is managed by members of the community. As a locally opened establishment, Luxury Action strives to provide quality service and products to its customers while supporting the local economy.

All our tours are highly customized according to our customers’ desires. Sustainability is ingrained in our tours and operations as we deeply value nature and aim to provide authentic experiences. Sustainability for us entails concrete actions, such as:

  • Minimizing environmental impact in every possible way. For instance, we utilize electronic snowmobiles when feasible and offset carbon emissions by maintaining a large area of natural forest, which functions as a carbon sink. Currently, we are carbon negative.
  • Ensuring ultimate security by entrusting our programs to highly skilled guides who are equipped with appropriate safety plans. All our guides undergo emergency training, enabling them to respond effectively in Arctic conditions.
  • Prioritizing the well-being of our staff by investing in their training and orientation.
  • Supporting local culture and lifestyle through robust stakeholder relations. We collaborate, for example, with local reindeer and husky farms.
  • We continuously refine our sustainability processes and are eager to share more with our customers and stakeholders.
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