Year 1997
ENTER THE WILDERNESS. HEAR THE SILENCE.

Explore Remote — Nordic Lands

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Luxury Action is the pioneering and multi-award winning private travel company (DMC) in the Arctic & Nordic region.

Who we are

We create high-end experiences

x13 / our awards
23 / years experience

We create high-end experiences and expeditions across the Arctic, Lapland, Finland and the rest of the Nordic region, including Greenland and even the North Pole. All our tours are highly customized according to our customer’s wishes.

At Luxury Action nothing is impossible. Offering sustainable facilities beyond luxurious, in addition to world-class services, comfort and ultimate privacy, Luxury Action’s adventures offer magical experiences for travellers who will return home content, rejuvenated and reconnected with themselves and the natural environment.

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Private Travel in Artic & Nordic Countries

Our Services

Your Personal Travel Designer

Your Personal Travel Designer

Our dedicated and skilled team of travel designers are ready to help you and create magical experiences and expeditions across the Arctic region. We have access to many secret locations and are passionate to fulfil the dreams you never knew you had.

Authentic Experiences with Local People

Authentic Experiences with Local People

The people make the place and thus we want you to meet local people who live in the area. Our chefs, butlers, security, and guides are local people, sharing the stories of our culture and mythology with the guests, introducing them to our way of life, and our true respect for nature.

Unique Accommodation

Unique Accommodation

We believe that staying in unique accommodation gives you a new perspective on the destination – may it be to see the mindset of the locals or simply to gaze at the sky or the surrounding nature from a different angle. Accommodation options vary from glass igloos, treehouses, wilderness lodges, and hotels made of ice to luxurious tee-pee huts.

Unforgettable Cuisine Experiences

Unforgettable Cuisine Experiences

Food is an essential part of the destination experience and serves as a gateway to culture. Nordic cuisine, born out of the region’s pristine nature and its clean air, soil, and water, is based on locality, seasonality, and sustainability. Our discerning chefs ensure that all your requirements and wishes are attended to.

Northern Lights Expeditions

Northern Lights Expeditions

Come and experience one of the most magical natural phenomena! Though the Northern Lights can never be guaranteed however we provide you with the best chances for the dancing skies.

Expedition Filming Service

Expedition Filming Service

Our team of professional photographers can capture your memories and provide beautiful photos and videos of your stay - while you can focus on memory-making. Our experiences provide magical moments which in the hands of our private photographers turn into beautiful and long-lasting memories.

Travel with us

Our Destinations

We create high-end experiences and expeditions across the Arctic, Lapland, Finland and the rest of the Nordic region, including Greenland and even the North Pole. All our tours are highly customized according to our customers' wishes.

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North Pole
Longyerbyen
North Cape
Tromso
Inari
Lofoten
Rovaniemi
Jokkmokk
Saimaa
Helsinki
Stockholm
Åland
Copenhagen
Oslo
Bergen
Reykjavik
EXPERIENCE LUXURY ACTION

Tailored Action Services

Visit the North Pole

We have been operating in North Pole for years and it is one of the most exclusive travel destinations on earth. All our guests who have been traveling with us has been concerned of arctic nature and climate crises. We believe they are also the best messengers to spread the word of how this climate crise effects our lives in the arctic, as well to our arctic animals and nature.

Experience the Snowmobiles

A snowmobile trip is a highlight of any arctic adventure, and not to be missed. On our exclusive snowmobile adventures, you’ll drive our state-or-art snowmobiles deep into the private wilderness. Experience the speed, the freedom, and the adrenaline rush when these thrilling machines roar over the snow.

Arctic Racing

Experience the rush of adrenaline and the thrill of speed with our tailor-made winter driving programs. We offer a wide range of programs from training sessions, where you can learn how to handle the vehicle in winter conditions, to a rally sprint competitions. You can also experience how it feels to be a co-driver for an experienced rally driver or even for the two-time F1 World Champion, Mika Häkkinen.

Seek for Northern Lights

Come and experience one of the most magical natural phenomena! Though the Northern Lights can never be guaranteed however we provide you with the best chances for the dancing skies

Meet Father Christmas

Step into a real Christmas story and awake your inner child. Find the path to Santa’s secret hideaway hut and meet some of his most trusted elves and his trustworthy travel companions, the reindeer.

Ride with Huskeys

During our exclusive husky experiences, you will meet the adorable husky dogs and enjoy their undivided attention. During the winter you can feel the thrill of sledding as you slide through the glittering snow into the wilderness. During summer and autumn, you can experience the sledding with specially adapted carts, go hiking or have yoga with the huskies.

Taste the Pure Nature

With our dedicated chefs, we have created an eight-course North Pole menu to honor the versatile Arctic cuisine. This is presented in our own richly illustrated gourmet book, ‘8 Arctic Seasons: discover - taste -experience’, launched at the North Pole in 2016. The book was nominated as the best cookbook in the world in spring 2017 and won the best Scandinavian cookbook award.

Heal in Sauna

Experience the most luxurious Saunas of Finland in total privacy. The saunas' dry heat has profound effects on the body. The body releases endorphins with an enjoyable "tranquilizing effect". The heat increases blood circulation and the increased blood flow, in turn, speeds up the body’s natural healing process.

Contact Form

Contact Us

For enquires, please fill in the form below and we’ll get back to you will the following working day

CEO, FOUNDER

Janne Honkanen

Janne has been working exclusively in the private travel sector, creating luxury travel products and setting trends in the Nordic region, since 1996. He is a pioneer of Finland’s luxury travel business. Janne has led the way in experimental travel. His enthusiasm, innovative approach and endless curiosity have made Luxury Action what it is today – a creator of entirely new travel experiences

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PARTNER, Shareholder

Mika Häkkinen

Mika Häkkinen, nicknamed “The Flying Finn”, is a Finnish Formula One legend. He was the 1998 and 1999 Formula One World Champion, driving for McLaren and has been ranked among the greatest Formula One drivers.

Mika Häkkinen is a long time close friend to Luxury Action founder and a great ambassador of Arctic.

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luxury action family

Our Team

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Ken Olsson

MANAGING DIRECTOR, LUXURY ACTION SWEDEN

In addition to being a long-standing travel industry expert, Ken is a certified boat captain and Stockholm archipelago is a real passion of his.

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Jeanette Häggqvist

Senior Travel Designer
Jeanette is an Experienced Luxury Travel Designer with long tenure in some of the key travel companies in the region.

Born and raised in Swedish Lapland and has travelled extensively around Sweden, Norway and Denmark building knowledge and relationships she is the perfect partner to plan your visit to this region
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Elisa Honkavuori

COO

As a true travel-enthusiast, Elisa has been globetrotting every opportunity, accumulating experience from various VIP events such as Porsche Winter Trainings and other international motorsport events.

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Mari Järvinen

OFFICE MANAGER

An outdoor enthusiast who loves to wander in the beauty of Northern-Norway and Lapland. Mari is the backbone in our office making sure everything runs smoothly on a daily basis.

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Henry Valle

SALES AND OPERATIONS MANAGER

As being Native Sami born in Northern Lapland in a border of Finland and Norway, his expertises are local culture, Northern Lapland and knowledge of local wilderness.

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Tiina Takala

SENIOR TRAVEL DESIGNER

Wanderlust has taken Tiina far and wide, yet no place has felt more magical than Lapland. Tiina has been helping Santa Claus as long as she can remember and planning once in a lifetime experiences is her passion.

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Katariina Seppänen

Sales and Operations Manager

Katariina has been working in many fields of hospitality. She is our team’s “petrol head” who loves speed and action. She loves being part of a team that creates the most amazing experiences and events to our guests.

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Jenni Sumelius

PRIVATE TRAVEL DESIGNER / LEISURE & CORPORATE

Jenni is a hard core professional when it comes to hospitality, travel and events. Jenni has seen the world and appreciates exceptionally good service and she wishes to spread her passion of high-end travel to visitors experiencing Finland. Through her wide range of connections anything is possible.

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Annareeta Kovanen

PRIVATE TRAVEL DESIGNER / LEISURE & CORPORATE

Annareeta describes herself as a hospitality enthusiast. Attention to detail is her thing. Her outgoing personality and open mindedness keeps her always searching for something new. Annareeta has a decade of experience with exclusive services.

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Jenna Koskela

Travel Designer

Jenna is a super energetic and creative person. She is also a mother of four children, which makes her an expert on family vacations. Naturally, big families are close to her heart.

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Jukka Känsälä

Fleet Operations and Maintenance

Jukka has been part of Luxury Action team from the start. He makes sure that our equipment stays in excellent shape and is found in the right place at the right time.

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Jukka Lainkari

Wilderness Operations and Security

Jukka is responsible for our field operations; route maintenance, security and planning. (He also works as a wilderness guide in Octola.) His strong background in motorsports, especially in snowmobiling is an asset to us.

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Video Gallery

Inspiration & Relaxation

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OCTOLA

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Enter The Arctic

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Unforgettable Summer Experiences

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Lapland From Above

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Sámi Village Raittijärvi

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Nordic Tour

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Arctic Adventures

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The Land of Thousand Lakes

Cinematography & Photography Team

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Miika Räty

Photography & Cinematography / Pilot
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Jussi Lauren

Photographer / Cinematography
Capture your memories

Expedition Filming Service

“When you work in the Arctic regions you have to be experienced. It has taken years for us to develop the skill sets to work in this environment. We work with the very best professionals in the business. Were confident we can service your ideas.”

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AWARDS

Global Awards

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What our guests says

Customer Testimonials

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“We wanted to experience snow white Christmas. Our host Janne and his team had prepared such an interesting programme for us. We were introduced to craftsmanship and culture local to the region, tried out various snow activities, and enjoyed local meals, including ingredients we never sampled before! Lapland made such a great impression on us. One word is enough to describe our time in the snowy landscape: fantastic! The long flight was totally worth the experience, and we are already looking forward to being back.”

“In heaven, literally”

“Just returning from a lesson in how to construct the perfect holiday thanks to these utterly fabulous Finns.”

“The best holiday ever!”

“Dear Ken, thank you for planning the perfect trip for us! Everything was really flawless. We all had the best time! We so appreciate your patience throughout. We only don’t know what we will do without your regular calls.”