Luxury Action Unveils a new visual identity
Venture on
LUXURY ACTION UNVEILS A NEW VISUAL IDENTITY, MARKING A NEW ERA
Luxury Action enters a new chapter with an elevated visual identity — a reflection of our evolution, values, and enduring passion for the North.
Since 2009, we’ve been creating highly personalized journeys across the Nordic and Arctic regions in ways no one else could. Over the years, we’ve become a trusted partner for some of the world’s most discerning travellers, families, and companies.
Our refreshed identity reflects how far we’ve come, while staying true to our roots. It embodies our continuing commitment to meaningful, individual, and transformative travel experiences.
“This new chapter truly captures Luxury Action’s essence – the values we live by and the journeys that stay with our guests long after they return home.”
– Henry Valle, CEO, Luxury Action Ltd
This new chapter follows several key developments within Luxury Action, including the establishment of a professional board, the expansion of our team, and the launch of the Luxury Action Alliance — a portfolio of brands united by a shared commitment to authenticity and excellence.
The Alliance currently includes Luxury Action DMC, Octola, Reindeer Manor, and Arctic Circle Snowmobile Park, each offering its own way to explore the Arctic and Nordic regions.
Though much has evolved, our essence remains the same.
Values that define US
MEANING ABOVE ALL
Travel should leave a mark that goes beyond the surface. Every moment is designed to evoke emotion, spark reflection, and create lasting meaning.Responsible governance model for sustainable growth
ABSOLUTE INDIVIDUALITY
Every client, wish, and story is unique — and so is every journey we create. Rather than offering predefined packages, each itinerary is designed as a new reality shaped around the guest’s unspoken desires.
RESPECT FOR THE NORTH
Rooted in Lapland, we honour the Arctic’s nature, culture, and communities in everything we do. Each journey helps preserve and nurture local knowledge.
TRUE TRANSFORMATION
We believe a journey can change a person, if it’s built with intention. Our experiences guide guests away from haste and noise toward presence, grounding, and a deeper connection with themselves and the world around them.