
Luxury Action Ltd appoints new Professional Board & CEO
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Driving growth with a NEW professional BOARD
Luxury Action Ltd has appointed a new professional board of directors and CEO to support the company’s strategic growth and development. In recent years, the company has experienced significant growth, and these changes aim to ensure the continuity of profitable and responsible business operations well into the future.
The new board consists of experienced professionals with extensive expertise across various industries. The members bring strategic guidance to help the company anticipate growth challenges and seize opportunities in a structured and timely manner. The board’s work supports controlled and responsible growth through all stages of the company’s development.
Board members:
- Kim Väisänen, Chairman of the Board – Startup investor and author
- Jarno Suominen, Board Member – CEO, NoHo Partners Plc
- Janne Honkanen, Board Member – Founder and Owner of Luxury Action Ltd
Henry Valle appointed as CEO

The board has appointed Henry Valle, who has been with the company for over seven years, as the new CEO of Luxury Action Ltd.
In his role, Valle will be responsible for the company’s day-to-day management, strategy implementation, financial reporting, and operational leadership.
Founder Janne Honkanen will continue as the sole owner and a member of the board, focusing particularly on business development and advancing future investments.
We are very pleased to welcome experienced board members to the company and look forward to working closely with them.
– Janne Honkanen, Board Member, Owner & Founder of Luxury Action Ltd
Responsible governance model for sustainable growth
These changes strengthen Luxury Action Ltd’s governance model and build trust among investors, partners, and customers. The professional board supports executive decision-making and ensures that risk management and responsibility remain at the core of the company’s operations.
It is inspiring to join the operations of a pioneering company in luxury travel that has grown rapidly and gained international recognition.
– Kim Väisänen, Chairman of the Board, Startup investor & author