About Us
Venture on
Story of Luxury Action
Luxury Action was founded in 2009 in Rovaniemi, Lapland, with a vision to share the North in a way no one else could.
From the very beginning, our purpose has been clear: to create journeys that offer rare access, authentic culture, and experiences as bold as they are personal. What began as intimate expeditions has grown into a trusted full-service destination management company, designing private travel adventures across the Arctic and Nordic regions.
Today, Luxury Action welcomes discerning travellers, families, and companies from around the world — always with the same commitment to authenticity, discretion, and unforgettable journeys.
CEO’S Message
Henry Valle, CEO
We at Luxury Action believe that true travel should challenge, inspire, and stay with you long after the journey ends.
For me, private travel has never been about luxury in the traditional sense, but about access – to places, to traditions, and to experiences you simply can’t find anywhere else.
We are creating moments that redefine what travel can truly be, everyday.
– Henry Valle, CEO of Luxury Action
A World of Experiences
Meet the full family of experiences within the Luxury Action Alliance. Each is rooted in authenticity and adventure, offering its own way to explore the Arctic and Nordic regions.
Luxury Action – our core private travel DMC, designing tailor-made journeys across the Arctic and Nordics.
Octola – an ultra-exclusive private wilderness retreat in Finnish Lapland, available by invitation only.
Reindeer Manor – an intimate resort in Levi, combining heritage buildings, glass igloo suites and authentic Arctic activities.
Arctic Snowmobile Park – year-round Arctic adventures, from snowmobile safaris to summer canoeing trips.
Visit Arctic Snowmobile Park
The Experts Crafting Your Experience
Behind every extraordinary journey is a team of dedicated experts. From our travel designers and guides to our operations team, each member brings deep knowledge, passion, and a personal touch to ensure every experience is seamless, authentic, and unforgettable.
Awards and Mentions
