Year 1997
ENTER THE WILDERNESS. HEAR THE SILENCE.

Explore Remote — Nordic Lands

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Luxury Action is a pioneering and multi-award-winning private travel company (DMC) in the Arctic and Nordic region.

Who we are

We create high-end experiences

x13 / our awards
23 / years experience

Luxury Action specializes in creating high-end experiences and expeditions across the Arctic, Lapland, Finland, and the rest of the Nordic region, including Greenland and even the North Pole. All our tours are highly customized according to our customers’ wishes.

At Luxury Action, nothing is impossible. We offer sustainable facilities that go beyond mere luxury, coupled with world-class services, comfort, and ultimate privacy. Luxury Action’s adventures provide magical experiences for travelers who will return home content, rejuvenated, and reconnected with themselves and the natural environment.

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Private Travel in Artic & Nordic Countries

Our Services

Your Personal Travel Designer

Your Personal Travel Designer

Our dedicated and skilled team of travel designers is ready to assist you in creating magical experiences and expeditions across the Arctic region. We have access to many secret locations and are passionate about fulfilling the dreams you never knew you had.

Authentic Experiences with Local People

Authentic Experiences with Local People

The people make the place, and thus, we want you to meet local residents who live in the area. Our chefs, butlers, security, and guides are local individuals who share the stories of our culture and mythology with the guests. They introduce visitors to our way of life and our genuine respect for nature.

Unique Accommodation

Unique Accommodation

We believe that staying in unique accommodations provides a new perspective on the destination – whether to understand the mindset of the locals or simply to gaze at the sky or surrounding nature from a different angle. Accommodation options range from glass igloos, treehouses, and wilderness lodges to hotels made of ice and luxurious teepee huts.

Unforgettable Cuisine Experiences

Unforgettable Cuisine Experiences

Food is an essential part of the destination experience and serves as a gateway to culture. Nordic cuisine, born out of the region's pristine nature and its clean air, soil, and water, is based on locality, seasonality, and sustainability. Our discerning chefs ensure that all your requirements and wishes are attended to.

Northern Lights Expeditions

Northern Lights Expeditions

Come and experience one of the most magical natural phenomena! Though the Northern Lights can never be guaranteed however we provide you with the best chances for the dancing skies.

Expedition Filming Service

Expedition Filming Service

Our team of professional photographers can capture your memories and provide beautiful photos and videos of your stay - while you can focus on memory-making. Our experiences provide magical moments which in the hands of our private photographers turn into beautiful and long-lasting memories.

Travel with us

Our Destinations

We create high-end experiences and expeditions across the Arctic, Lapland, Finland and the rest of the Nordic region, including Greenland and even the North Pole. All our tours are highly customized according to our customers' wishes.

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North Pole
Longyerbyen
North Cape
Tromso
Inari
Lofoten
Rovaniemi
Jokkmokk
Saimaa
Helsinki
Stockholm
Åland
Copenhagen
Oslo
Bergen
Reykjavik
EXPERIENCE LUXURY ACTION

Tailored Action Services

Visit the North Pole

We have been operating in North Pole for years and it is one of the most exclusive travel destinations on earth. All our guests who have been traveling with us has been concerned of arctic nature and climate crises. We believe they are also the best messengers to spread the word of how this climate crise effects our lives in the arctic, as well to our arctic animals and nature.

Experience the Snowmobiles

A snowmobile trip is a highlight of any arctic adventure, and not to be missed. On our exclusive snowmobile adventures, you’ll drive our state-or-art snowmobiles deep into the private wilderness. Experience the speed, the freedom, and the adrenaline rush when these thrilling machines roar over the snow.

Arctic Racing

Experience the rush of adrenaline and the thrill of speed with our tailor-made winter driving programs. We offer a wide range of programs from training sessions, where you can learn how to handle the vehicle in winter conditions, to a rally sprint competitions. You can also experience how it feels to be a co-driver for an experienced rally driver or even for the two-time F1 World Champion, Mika Häkkinen.

Seek for Northern Lights

Come and experience one of the most magical natural phenomena! Though the Northern Lights can never be guaranteed however we provide you with the best chances for the dancing skies

Meet Father Christmas

Step into a real Christmas story and awake your inner child. Find the path to Santa’s secret hideaway hut and meet some of his most trusted elves and his trustworthy travel companions, the reindeer.

Ride with Huskies

During our exclusive husky experiences, you will meet the adorable husky dogs and enjoy their undivided attention. During the winter you can feel the thrill of sledding as you slide through the glittering snow into the wilderness. During summer and autumn, you can experience the sledding with specially adapted carts, go hiking or have yoga with the huskies.

Taste the Pure Nature

With our dedicated chefs, we have created an eight-course North Pole menu to honor the versatile Arctic cuisine. This is presented in our own richly illustrated gourmet book, ‘8 Arctic Seasons: discover - taste -experience’, launched at the North Pole in 2016. The book was nominated as the best cookbook in the world in spring 2017 and won the best Scandinavian cookbook award.

Heal in Sauna

Experience the most luxurious Saunas of Finland in total privacy. The saunas' dry heat has profound effects on the body. The body releases endorphins with an enjoyable "tranquilizing effect". The heat increases blood circulation and the increased blood flow, in turn, speeds up the body’s natural healing process.

Contact Form

Contact Us

For enquiries, please fill in the form below, and we’ll get back to you by the following working day.

CEO, FOUNDER

Janne Honkanen

Janne has been working exclusively in the private travel sector, creating luxury travel products and setting trends in the Nordic region, since 1996. He is a pioneer of Finland’s luxury travel business. Janne has led the way in experimental travel. His enthusiasm, innovative approach and endless curiosity have made Luxury Action what it is today – a creator of entirely new travel experiences

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PARTNER, Shareholder

Mika Häkkinen

Mika Häkkinen, nicknamed “The Flying Finn”, is a Finnish Formula One legend. He was the 1998 and 1999 Formula One World Champion, driving for McLaren and has been ranked among the greatest Formula One drivers.

Mika Häkkinen is a long time close friend to Luxury Action founder and a great ambassador of Arctic.

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luxury action family

Our Team

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Ken Olsson

MANAGING DIRECTOR, LUXURY ACTION SWEDEN

Ken Olsson is the Managing Director of our Swedish offices and in charge of the Nordic countries apart from Finland. In addition to being a long-standing travel industry expert, Ken is a certified boat captain and Stockholm archipelago is a real passion of his.

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Jeanette Häggqvist

Senior Travel Designer, Luxury Action Sweden
Jeanette is an Experienced Luxury Travel Designer with long tenure in some of the key travel companies in the region.
Born and raised in Swedish Lapland and has travelled extensively around Sweden, Norway and Denmark building knowledge and relationships she is the perfect partner to plan your visit to this region
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Henry Valle

Director

As being Native Sami born in Northern Lapland in a border of Finland and Norway, his expertises are local culture, Northern Lapland and knowledge of local wilderness.

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Sérgio Costa

Marketing & B2B Manager

Sergio is a passionate, cross-functional, creative and results driven marketing and sales professional with over 10 years of tech marketing, content, communications, and international sales. He is also a nature lover and sees Lapland as one of the most pure and beautiful destinations in the world.

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Anne Hyvärinen

Operations Manager

Anne is a highly experienced Finnish professional who oversees our operations and ensures that our clients’ holidays go according to plan. With 20 years of experience in the tourism industry, she has an extensive knowledge of the ins and outs of travel logistics, and is dedicated to delivering seamless and stress-free travel experiences for our travellers.

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Marjo Kukkola

Octola Manager

Marjo is a fearless northern woman unafraid of hard work, she goes the extra mile to ensure customer satisfaction. With years of experience in the tourism industry and a passion for travel, she believes there’s truly no place like home in the enchanting Lapland.

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Hanna Seppälä

Lead Travel Designer

Hanna is a barefoot Lappish girl born and raised. Getting engulfed to the wonders of Lapland from a young age was what drove her to the tourism field to help others to experience the magical adventures Finland can offer. The love for working with people and connecting the people to the right experiences is the burning spark behind all the work for her. If you are adventurous soul, let her guide you to the right direction!

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Corentin Demariaux

TRAVEL DESIGNER

Meet Corentin, coming from France who is a wilderness enthusiast who has called Finland home for a decade. A professional wilderness guide turned travel designer. He is passionate about nature, Lapland, and the Finnish way of life. Corentin’s heart belongs to the serene landscapes and the soothing embrace of saunas, making him the perfect ambassador for experiencing Finland’s natural beauty and culture.

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Emilie Troufleau

Travel Designer

With her background as a travel consultant, adventure blogger and horse trek guide, Emilie is well-versed in creating bespoke and personalised travel experiences. Her diverse skill set allows her to design exceptional journeys that delight and inspire. Having lived in New Zealand, Denmark, and France, Emilie has now set foot in Finnish Lapland and feels fortunate to call this beautiful region home.

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Kristiina Nuorivaara

Lead Concierge

Kristiina is dedicated to understanding the private luxury travel details in Lapland. As the deep-rooted local, she has high appreciation for Lapland’s unique blend of adventure and indigenous culture. She crafts your extraordinary Arctic adventures, blending the traditional and contemporary seamlessly. Her personalised service ensures every journey is a unique and unforgettable encounter with the enchanting Lapland landscape.

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Jesse Ropponen

Concierge

With over a decade of Arctic expertise, Jesse, a seasoned wilderness and free-ride guide, now excels as a concierge, crafting unforgettable Arctic journeys. His deep knowledge ensures exceptional service, safety, and enjoyment, whether arranging accommodations, planning unique excursions, or sharing insights into the Nordic Lapland’s beauty and culture.

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Maura Kulmavuori

Wilderness Guide & Levi Coordinator

Our dedicated wilderness guide, Maura, radiates a deep love for the great outdoors. Her diverse expertise in all our Finland Lapland locations is invaluable to the company. Whether leading treks or coordinating fellow guides in Levi, she ensures customers embark on unforgettable adventures.

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Antton Niemelä

Wilderness Guide

Antton, a native of Rovaniemi, brings a wealth of experience in nature and wilderness to our team. With a long background at our company, he serves as our main guide at Octola. Adept at connecting with people and imparting his deep-rooted expertise, his profound appreciation for the natural world benefits our guests.

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Esa Vartiainen

Head Chef

Esa, rooted in Lakeland, revels in summer boating and fishing. Luxury Action is honoured to have him lead our talented team of chefs, curating exquisite culinary experiences. His journey through diverse kitchens forged his love for pure Lappish flavours. ‘The more you learn, the more you realise how little you know,’ echoes his culinary wisdom, enriching every dish with fresh lappish ingredients.

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Hanna Väänänen

Finance & HR

Hanna, our dedicated accountant and HR professional, hails from the picturesque northern regions, where she cultivated a deep love for nature and animals. Embracing the unique beauty and changing seasons of her home, she values outdoor moments spent with her dog. Hanna’s passion for numbers and organisational skills greatly benefit our company, ensuring meticulous financial management and smooth HR operations.

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Adam Eronen Piper

In-House Photographer & Filmmaker

With over two decades of photography and filmmaking experience with a wide variety of distinguished international clients, Adam has built a career dedicated to producing groundbreaking content with a distinctive Nordic visual language, distilling powerful narratives with a blend of intimate character building and captivating elements of pure rugged nature.

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Jukka Lainkari

Wilderness Operations and Security

Jukka leads our field operations with a focus on route maintenance, security, and planning. His extensive background in motorsports, especially snowmobiling, enhances our guests’ experiences. Jukka’s primary responsibility lies in ensuring the safety and security of all machinery and tracks, guaranteeing our guests enjoy a secure environment during their activities. His expertise is integral to our commitment to safety and customer satisfaction.

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Jukka Känsälä

Fleet Operations and Maintenance

Jukka has been part of Luxury Action team from the start. He makes sure that our equipment stays in excellent shape and is found in the right place at the right time.

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Video Gallery

Inspiration & Relaxation

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OCTOLA

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Enter The Arctic

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Unforgettable Summer Experiences

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Lapland From Above

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Sámi Village Raittijärvi

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Nordic Tour

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Arctic Adventures

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The Land of Thousand Lakes

Capture your memories

Expedition Filming Service

“When you work in the Arctic regions you have to be experienced. It has taken years for us to develop the skill sets to work in this environment. We work with the very best professionals in the business. Were confident we can service your ideas.”

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AWARDS

Global Awards

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What our guests says

Customer Testimonials

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“We wanted to experience snow white Christmas. Our host Janne and his team had prepared such an interesting programme for us. We were introduced to craftsmanship and culture local to the region, tried out various snow activities, and enjoyed local meals, including ingredients we never sampled before! Lapland made such a great impression on us. One word is enough to describe our time in the snowy landscape: fantastic! The long flight was totally worth the experience, and we are already looking forward to being back.”

“In heaven, literally”

“Just returning from a lesson in how to construct the perfect holiday thanks to these utterly fabulous Finns.”

“The best holiday ever!”

“Dear Ken, thank you for planning the perfect trip for us! Everything was really flawless. We all had the best time! We so appreciate your patience throughout. We only don’t know what we will do without your regular calls.”

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