Luxury Action is a pioneering and multi-award-winning private travel company (DMC) in the Arctic and Nordic region.
We create high-end experiences
Luxury Action specializes in creating high-end experiences and expeditions across the Arctic, Lapland, Finland, and the rest of the Nordic region, including Greenland and even the North Pole. All our tours are highly customized according to our customers’ wishes.
At Luxury Action, nothing is impossible. We offer sustainable facilities that go beyond mere luxury, coupled with world-class services, comfort, and ultimate privacy. Luxury Action’s adventures provide magical experiences for travelers who will return home content, rejuvenated, and reconnected with themselves and the natural environment.



Our Services
Your Personal Travel Designer
Our dedicated and skilled team of travel designers is ready to assist you in creating magical experiences and expeditions across the Arctic region. We have access to many secret locations and are passionate about fulfilling the dreams you never knew you had.
Authentic Experiences with Local People
The people make the place, and thus, we want you to meet local residents who live in the area. Our chefs, butlers, security, and guides are local individuals who share the stories of our culture and mythology with the guests. They introduce visitors to our way of life and our genuine respect for nature.
Unique Accommodation
We believe that staying in unique accommodations provides a new perspective on the destination – whether to understand the mindset of the locals or simply to gaze at the sky or surrounding nature from a different angle. Accommodation options range from glass igloos, treehouses, and wilderness lodges to hotels made of ice and luxurious teepee huts.
Unforgettable Cuisine Experiences
Food is an essential part of the destination experience and serves as a gateway to culture. Nordic cuisine, born out of the region's pristine nature and its clean air, soil, and water, is based on locality, seasonality, and sustainability. Our discerning chefs ensure that all your requirements and wishes are attended to.
Northern Lights Expeditions
Come and experience one of the most magical natural phenomena! Though the Northern Lights can never be guaranteed however we provide you with the best chances for the dancing skies.
Expedition Filming Service
Our team of professional photographers can capture your memories and provide beautiful photos and videos of your stay - while you can focus on memory-making. Our experiences provide magical moments which in the hands of our private photographers turn into beautiful and long-lasting memories.
Our Destinations
We create high-end experiences and expeditions across the Arctic, Lapland, Finland and the rest of the Nordic region, including Greenland and even the North Pole. All our tours are highly customized according to our customers' wishes.


North Pole
Clouds: 44%
Wind (WSW): 12kph

Longyerbyen
Clouds: 75%
Wind (N): 9kph

North Cape
Clouds: 98%
Wind (SE): 12kph

Tromso
Clouds: 75%
Wind (N): 2kph

Inari
Clouds: 100%
Wind (SSE): 11kph

Lofoten
Wind (N): 11kph


Jokkmokk
Clouds: 100%
Wind (SSE): 10kph

Saimaa
Clouds: 100%
Wind (SSE): 15kph


Stockholm
Wind (WSW): 11kph


Copenhagen
Clouds: 79%
Wind (SW): 9kph

Oslo
Clouds: 9%
Wind (SSW): 11kph



Tailored Action Services
Taste the Pure Nature
With our dedicated chefs, we have created an eight-course North Pole menu to honor the versatile Arctic cuisine. This is presented in our own richly illustrated gourmet book, ‘8 Arctic Seasons: discover - taste -experience’, launched at the North Pole in 2016. The book was nominated as the best cookbook in the world in spring 2017 and won the best Scandinavian cookbook award.
Heal in Sauna
Experience the most luxurious Saunas of Finland in total privacy. The saunas' dry heat has profound effects on the body. The body releases endorphins with an enjoyable "tranquilizing effect". The heat increases blood circulation and the increased blood flow, in turn, speeds up the body’s natural healing process.
Visit the North Pole
We have been operating in North Pole for years and it is one of the most exclusive travel destinations on earth. All our guests who have been traveling with us has been concerned of arctic nature and climate crises. We believe they are also the best messengers to spread the word of how this climate crise effects our lives in the arctic, as well to our arctic animals and nature.
Experience the Snowmobiles
A snowmobile trip is a highlight of any arctic adventure, and not to be missed. On our exclusive snowmobile adventures, you’ll drive our state-or-art snowmobiles deep into the private wilderness. Experience the speed, the freedom, and the adrenaline rush when these thrilling machines roar over the snow.
Arctic Racing
Experience the rush of adrenaline and the thrill of speed with our tailor-made winter driving programs. We offer a wide range of programs from training sessions, where you can learn how to handle the vehicle in winter conditions, to a rally sprint competitions. You can also experience how it feels to be a co-driver for an experienced rally driver or even for the two-time F1 World Champion, Mika Häkkinen.
Seek for Northern Lights
Come and experience one of the most magical natural phenomena! Though the Northern Lights can never be guaranteed however we provide you with the best chances for the dancing skies
Meet Father Christmas
Step into a real Christmas story and awake your inner child. Find the path to Santa’s secret hideaway hut and meet some of his most trusted elves and his trustworthy travel companions, the reindeer.
Ride with Huskies
During our exclusive husky experiences, you will meet the adorable husky dogs and enjoy their undivided attention. During the winter you can feel the thrill of sledding as you slide through the glittering snow into the wilderness. During summer and autumn, you can experience the sledding with specially adapted carts, go hiking or have yoga with the huskies.
Taste the Pure Nature
With our dedicated chefs, we have created an eight-course North Pole menu to honor the versatile Arctic cuisine. This is presented in our own richly illustrated gourmet book, ‘8 Arctic Seasons: discover - taste -experience’, launched at the North Pole in 2016. The book was nominated as the best cookbook in the world in spring 2017 and won the best Scandinavian cookbook award.
Heal in Sauna
Experience the most luxurious Saunas of Finland in total privacy. The saunas' dry heat has profound effects on the body. The body releases endorphins with an enjoyable "tranquilizing effect". The heat increases blood circulation and the increased blood flow, in turn, speeds up the body’s natural healing process.
Visit the North Pole
We have been operating in North Pole for years and it is one of the most exclusive travel destinations on earth. All our guests who have been traveling with us has been concerned of arctic nature and climate crises. We believe they are also the best messengers to spread the word of how this climate crise effects our lives in the arctic, as well to our arctic animals and nature.
Experience the Snowmobiles
A snowmobile trip is a highlight of any arctic adventure, and not to be missed. On our exclusive snowmobile adventures, you’ll drive our state-or-art snowmobiles deep into the private wilderness. Experience the speed, the freedom, and the adrenaline rush when these thrilling machines roar over the snow.
Arctic Racing
Experience the rush of adrenaline and the thrill of speed with our tailor-made winter driving programs. We offer a wide range of programs from training sessions, where you can learn how to handle the vehicle in winter conditions, to a rally sprint competitions. You can also experience how it feels to be a co-driver for an experienced rally driver or even for the two-time F1 World Champion, Mika Häkkinen.
Seek for Northern Lights
Come and experience one of the most magical natural phenomena! Though the Northern Lights can never be guaranteed however we provide you with the best chances for the dancing skies
Meet Father Christmas
Step into a real Christmas story and awake your inner child. Find the path to Santa’s secret hideaway hut and meet some of his most trusted elves and his trustworthy travel companions, the reindeer.
Ride with Huskies
During our exclusive husky experiences, you will meet the adorable husky dogs and enjoy their undivided attention. During the winter you can feel the thrill of sledding as you slide through the glittering snow into the wilderness. During summer and autumn, you can experience the sledding with specially adapted carts, go hiking or have yoga with the huskies.
Taste the Pure Nature
With our dedicated chefs, we have created an eight-course North Pole menu to honor the versatile Arctic cuisine. This is presented in our own richly illustrated gourmet book, ‘8 Arctic Seasons: discover - taste -experience’, launched at the North Pole in 2016. The book was nominated as the best cookbook in the world in spring 2017 and won the best Scandinavian cookbook award.
Heal in Sauna
Experience the most luxurious Saunas of Finland in total privacy. The saunas' dry heat has profound effects on the body. The body releases endorphins with an enjoyable "tranquilizing effect". The heat increases blood circulation and the increased blood flow, in turn, speeds up the body’s natural healing process.
Programmes & Packages
Contact Us
For enquiries, please fill in the form below, and we’ll get back to you by the following working day.
Janne Honkanen
Janne has been working exclusively in the private travel sector, creating luxury travel products and setting trends in the Nordic region, since 1996. He is a pioneer of Finland’s luxury travel business. Janne has led the way in experimental travel. His enthusiasm, innovative approach and endless curiosity have made Luxury Action what it is today – a creator of entirely new travel experiences



Our Team

Jukka Lainkari
Wilderness Operations and Security- Phone +358 40 0221736
Jukka leads our field operations with a focus on route maintenance, security, and planning. His extensive background in motorsports, especially snowmobiling, enhances our guests’ experiences. Jukka’s primary responsibility lies in ensuring the safety and security of all machinery and tracks, guaranteeing our guests enjoy a secure environment during their activities. His expertise is integral to our commitment to safety and customer satisfaction.

Jukka Känsälä
Fleet Operations and Maintenance- Email Jukka@luxuryaction.com
Jukka has been part of Luxury Action team from the start. He makes sure that our equipment stays in excellent shape and is found in the right place at the right time.

Ken Olsson
MANAGING DIRECTOR, LUXURY ACTION SWEDEN- Email KEN@LUXURYACTION.COM
- Phone +46 70 516 0482
Ken Olsson is the Managing Director of our Swedish offices and in charge of the Nordic countries apart from Finland. In addition to being a long-standing travel industry expert, Ken is a certified boat captain and Stockholm archipelago is a real passion of his.

Jeanette Häggqvist
Senior Travel Designer, Luxury Action Sweden- Email jeanette@luxuryaction.com
- Phone +46 70 213 99 55

Henry Valle
Director- Email henry@luxuryaction.com
- Phone +358 40 198 68 26
As being Native Sami born in Northern Lapland in a border of Finland and Norway, his expertises are local culture, Northern Lapland and knowledge of local wilderness.

Anne Hyvärinen
Operations Manager- Email anne@luxuryaction.com
- Phone +358 40 513 9624
Anne is a highly experienced Finnish professional who oversees our operations and ensures that our clients’ holidays go according to plan. With 20 years of experience in the tourism industry, she has an extensive knowledge of the ins and outs of travel logistics, and is dedicated to delivering seamless and stress-free travel experiences for our travellers.

Marjo Kukkola
Octola Manager- Email marjo@octola.com
- Phone +358 40 160 6252
Marjo is a fearless northern woman unafraid of hard work, she goes the extra mile to ensure customer satisfaction. With years of experience in the tourism industry and a passion for travel, she believes there’s truly no place like home in the enchanting Lapland.

Hanna Seppälä
Lead Travel Designer- Email hanna.seppala@luxuryaction.com
- Phone +358 40 134 6142
Hanna is a barefoot Lappish girl born and raised. Getting engulfed to the wonders of Lapland from a young age was what drove her to the tourism field to help others to experience the magical adventures Finland can offer. The love for working with people and connecting the people to the right experiences is the burning spark behind all the work for her. If you are adventurous soul, let her guide you to the right direction!

Emilie Troufleau
Travel Designer- Email emilie@luxuryaction.com
- Phone +358 40 635 7725
With her background as a travel consultant, adventure blogger and horse trek guide, Emilie is well-versed in creating bespoke and personalised travel experiences. Her diverse skill set allows her to design exceptional journeys that delight and inspire. Having lived in New Zealand, Denmark, and France, Emilie has now set foot in Finnish Lapland and feels fortunate to call this beautiful region home.

Corentin Demariaux
TRAVEL DESIGNER- Email corentin@luxuryaction.com
- Phone +358 40 184 5308
Meet Corentin, coming from France who is a wilderness enthusiast who has called Finland home for a decade. A professional wilderness guide turned travel designer. He is passionate about nature, Lapland, and the Finnish way of life. Corentin’s heart belongs to the serene landscapes and the soothing embrace of saunas, making him the perfect ambassador for experiencing Finland’s natural beauty and culture.

Emilia Katajisto-Impiö
TRAVEL DESIGNER- Email emilia@luxuryaction.com
- Phone +358 40 655 2037
Emilia is a dedicated travel designer with 20 years of experience in the hotel and restaurant industry, primarily rooted in the stunning landscapes of Lapland. Her journey has taken her through various roles, from managing charming hotel experiences to curating exceptional dining experiences that celebrate the region’s rich culinary heritage. Her deep understanding of the local culture and traditions allows her to create unique experiences, ensuring each traveler feels a genuine connection to the land.

Jesse Ropponen
Lead Concierge- Email jesse@luxuryaction.com
- Phone +358 40 198 5646
With over a decade of Arctic expertise, Jesse, a seasoned wilderness and free-ride guide, now excels as a concierge, crafting unforgettable Arctic journeys. His deep knowledge ensures exceptional service, safety, and enjoyment, whether arranging accommodations, planning unique excursions, or sharing insights into the Nordic Lapland’s beauty and culture.

Maura Kulmavuori
Operations Coordinator- Email maura@luxuryaction.com
- Phone +358 40 355 2468
Maura combines her background as a wilderness guide with a dedication to training and safety. In all our Lapland locations, she coordinates and supervises guides and occasionally leads adventures herself. Maura’s expertise and passion ensure every guest’s journey through Lapland is safe, seamless, and unforgettable.

Antton Niemelä
Wilderness Guide- Email antton@luxuryaction.com
- Phone +358 40 036 9447
Antton, a native of Rovaniemi, brings a wealth of experience in nature and wilderness to our team. With a long background at our company, he serves as our main guide at Octola. Adept at connecting with people and imparting his deep-rooted expertise, his profound appreciation for the natural world benefits our guests.

Esa Vartiainen
Head Chef- Email esa@luxuryaction.com
- Phone +358 40 658 3477
Esa, rooted in Lakeland, revels in summer boating and fishing. Luxury Action is honoured to have him lead our talented team of chefs, curating exquisite culinary experiences. His journey through diverse kitchens forged his love for pure Lappish flavours. ‘The more you learn, the more you realise how little you know,’ echoes his culinary wisdom, enriching every dish with fresh lappish ingredients.

Hanna Väänänen
Finance & HR- Email hanna@luxuryaction.com
- Phone +358 40 483 7880
Hanna, our dedicated accountant and HR professional, hails from the picturesque northern regions, where she cultivated a deep love for nature and animals. Embracing the unique beauty and changing seasons of her home, she values outdoor moments spent with her dog. Hanna’s passion for numbers and organisational skills greatly benefit our company, ensuring meticulous financial management and smooth HR operations.

Marja-Leena Koskinen
HR Business PartnerHaving had +15 years of experience in leading HR roles, m-l hopes to bring a wealth of experience and dedication to the HR Business Partner role, plus a positive impact for the LA team. Supporting employee health, safety, well-being, and competence development is crucial for creating a thriving workplace. Having a passion for Lapland, animals, and outdoor activities brings a refreshing balance to m-l’s professional life. Riding with her Finnish working horse, Jussi, sounds like a wonderful way to unwind and connect with nature.

Adam Eronen Piper
In-House Photographer & Filmmaker- Email adam@luxuryaction.com
- Phone +358 40 149 5782
With over two decades of photography and filmmaking experience with a wide variety of distinguished international clients, Adam has built a career dedicated to producing groundbreaking content with a distinctive Nordic visual language, distilling powerful narratives with a blend of intimate character building and captivating elements of pure rugged nature.

Jukka Lainkari
Wilderness Operations and Security- Phone +358 40 0221736
Jukka leads our field operations with a focus on route maintenance, security, and planning. His extensive background in motorsports, especially snowmobiling, enhances our guests’ experiences. Jukka’s primary responsibility lies in ensuring the safety and security of all machinery and tracks, guaranteeing our guests enjoy a secure environment during their activities. His expertise is integral to our commitment to safety and customer satisfaction.

Jukka Känsälä
Fleet Operations and Maintenance- Email Jukka@luxuryaction.com
Jukka has been part of Luxury Action team from the start. He makes sure that our equipment stays in excellent shape and is found in the right place at the right time.

Ken Olsson
MANAGING DIRECTOR, LUXURY ACTION SWEDEN- Email KEN@LUXURYACTION.COM
- Phone +46 70 516 0482
Ken Olsson is the Managing Director of our Swedish offices and in charge of the Nordic countries apart from Finland. In addition to being a long-standing travel industry expert, Ken is a certified boat captain and Stockholm archipelago is a real passion of his.

Jeanette Häggqvist
Senior Travel Designer, Luxury Action Sweden- Email jeanette@luxuryaction.com
- Phone +46 70 213 99 55

Henry Valle
Director- Email henry@luxuryaction.com
- Phone +358 40 198 68 26
As being Native Sami born in Northern Lapland in a border of Finland and Norway, his expertises are local culture, Northern Lapland and knowledge of local wilderness.

Anne Hyvärinen
Operations Manager- Email anne@luxuryaction.com
- Phone +358 40 513 9624
Anne is a highly experienced Finnish professional who oversees our operations and ensures that our clients’ holidays go according to plan. With 20 years of experience in the tourism industry, she has an extensive knowledge of the ins and outs of travel logistics, and is dedicated to delivering seamless and stress-free travel experiences for our travellers.

Marjo Kukkola
Octola Manager- Email marjo@octola.com
- Phone +358 40 160 6252
Marjo is a fearless northern woman unafraid of hard work, she goes the extra mile to ensure customer satisfaction. With years of experience in the tourism industry and a passion for travel, she believes there’s truly no place like home in the enchanting Lapland.

Hanna Seppälä
Lead Travel Designer- Email hanna.seppala@luxuryaction.com
- Phone +358 40 134 6142
Hanna is a barefoot Lappish girl born and raised. Getting engulfed to the wonders of Lapland from a young age was what drove her to the tourism field to help others to experience the magical adventures Finland can offer. The love for working with people and connecting the people to the right experiences is the burning spark behind all the work for her. If you are adventurous soul, let her guide you to the right direction!

Emilie Troufleau
Travel Designer- Email emilie@luxuryaction.com
- Phone +358 40 635 7725
With her background as a travel consultant, adventure blogger and horse trek guide, Emilie is well-versed in creating bespoke and personalised travel experiences. Her diverse skill set allows her to design exceptional journeys that delight and inspire. Having lived in New Zealand, Denmark, and France, Emilie has now set foot in Finnish Lapland and feels fortunate to call this beautiful region home.

Corentin Demariaux
TRAVEL DESIGNER- Email corentin@luxuryaction.com
- Phone +358 40 184 5308
Meet Corentin, coming from France who is a wilderness enthusiast who has called Finland home for a decade. A professional wilderness guide turned travel designer. He is passionate about nature, Lapland, and the Finnish way of life. Corentin’s heart belongs to the serene landscapes and the soothing embrace of saunas, making him the perfect ambassador for experiencing Finland’s natural beauty and culture.

Emilia Katajisto-Impiö
TRAVEL DESIGNER- Email emilia@luxuryaction.com
- Phone +358 40 655 2037
Emilia is a dedicated travel designer with 20 years of experience in the hotel and restaurant industry, primarily rooted in the stunning landscapes of Lapland. Her journey has taken her through various roles, from managing charming hotel experiences to curating exceptional dining experiences that celebrate the region’s rich culinary heritage. Her deep understanding of the local culture and traditions allows her to create unique experiences, ensuring each traveler feels a genuine connection to the land.

Jesse Ropponen
Lead Concierge- Email jesse@luxuryaction.com
- Phone +358 40 198 5646
With over a decade of Arctic expertise, Jesse, a seasoned wilderness and free-ride guide, now excels as a concierge, crafting unforgettable Arctic journeys. His deep knowledge ensures exceptional service, safety, and enjoyment, whether arranging accommodations, planning unique excursions, or sharing insights into the Nordic Lapland’s beauty and culture.

Maura Kulmavuori
Operations Coordinator- Email maura@luxuryaction.com
- Phone +358 40 355 2468
Maura combines her background as a wilderness guide with a dedication to training and safety. In all our Lapland locations, she coordinates and supervises guides and occasionally leads adventures herself. Maura’s expertise and passion ensure every guest’s journey through Lapland is safe, seamless, and unforgettable.

Antton Niemelä
Wilderness Guide- Email antton@luxuryaction.com
- Phone +358 40 036 9447
Antton, a native of Rovaniemi, brings a wealth of experience in nature and wilderness to our team. With a long background at our company, he serves as our main guide at Octola. Adept at connecting with people and imparting his deep-rooted expertise, his profound appreciation for the natural world benefits our guests.

Esa Vartiainen
Head Chef- Email esa@luxuryaction.com
- Phone +358 40 658 3477
Esa, rooted in Lakeland, revels in summer boating and fishing. Luxury Action is honoured to have him lead our talented team of chefs, curating exquisite culinary experiences. His journey through diverse kitchens forged his love for pure Lappish flavours. ‘The more you learn, the more you realise how little you know,’ echoes his culinary wisdom, enriching every dish with fresh lappish ingredients.

Hanna Väänänen
Finance & HR- Email hanna@luxuryaction.com
- Phone +358 40 483 7880
Hanna, our dedicated accountant and HR professional, hails from the picturesque northern regions, where she cultivated a deep love for nature and animals. Embracing the unique beauty and changing seasons of her home, she values outdoor moments spent with her dog. Hanna’s passion for numbers and organisational skills greatly benefit our company, ensuring meticulous financial management and smooth HR operations.

Marja-Leena Koskinen
HR Business PartnerHaving had +15 years of experience in leading HR roles, m-l hopes to bring a wealth of experience and dedication to the HR Business Partner role, plus a positive impact for the LA team. Supporting employee health, safety, well-being, and competence development is crucial for creating a thriving workplace. Having a passion for Lapland, animals, and outdoor activities brings a refreshing balance to m-l’s professional life. Riding with her Finnish working horse, Jussi, sounds like a wonderful way to unwind and connect with nature.

Adam Eronen Piper
In-House Photographer & Filmmaker- Email adam@luxuryaction.com
- Phone +358 40 149 5782
With over two decades of photography and filmmaking experience with a wide variety of distinguished international clients, Adam has built a career dedicated to producing groundbreaking content with a distinctive Nordic visual language, distilling powerful narratives with a blend of intimate character building and captivating elements of pure rugged nature.

Jukka Lainkari
Wilderness Operations and Security- Phone +358 40 0221736
Jukka leads our field operations with a focus on route maintenance, security, and planning. His extensive background in motorsports, especially snowmobiling, enhances our guests’ experiences. Jukka’s primary responsibility lies in ensuring the safety and security of all machinery and tracks, guaranteeing our guests enjoy a secure environment during their activities. His expertise is integral to our commitment to safety and customer satisfaction.

Jukka Känsälä
Fleet Operations and Maintenance- Email Jukka@luxuryaction.com
Jukka has been part of Luxury Action team from the start. He makes sure that our equipment stays in excellent shape and is found in the right place at the right time.
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@luxuryactionAt Luxury Action we do everything with passion. Enthusiasm, attention to detail, and a warm and willing heart. These are the values that set us apart from others and that have won us many travel community awards. Take a look at our SOME-feeds to get a glance at what we do.
















Inspiration & Relaxation
OCTOLA
Enter The Arctic
Unforgettable Summer Experiences
Lapland From Above
Sámi Village Raittijärvi
Nordic Tour
Arctic Adventures
The Land of Thousand Lakes
Expedition Filming Service
“When you work in the Arctic regions you have to be experienced. It has taken years for us to develop the skill sets to work in this environment. We work with the very best professionals in the business. Were confident we can service your ideas.”
Global Awards












Customer Testimonials

“We wanted to experience snow white Christmas. Our host Janne and his team had prepared such an interesting programme for us. We were introduced to craftsmanship and culture local to the region, tried out various snow activities, and enjoyed local meals, including ingredients we never sampled before! Lapland made such a great impression on us. One word is enough to describe our time in the snowy landscape: fantastic! The long flight was totally worth the experience, and we are already looking forward to being back.”
DAVID WENHAM HOLLYWOOD SUPERSTAR (AUSTRALIA)
“In heaven, literally”
VIRAT KOHLI BOLLYWOOD SUPERSTARS (INDIA)
“Just returning from a lesson in how to construct the perfect holiday thanks to these utterly fabulous Finns.”
“The best holiday ever!”
EMILIA CLARKE HOLLYWOOD SUPERSTAR (UK)
“Dear Ken, thank you for planning the perfect trip for us! Everything was really flawless. We all had the best time! We so appreciate your patience throughout. We only don’t know what we will do without your regular calls.”
AIMÉE AND SAM YOUNG PRESIDENTS’ ORGANIZATION (BEL AIR)