The Lap of Luxury

Luxury Action, an all inclusive private travel company based in Finland. We create high end custom experiences in Finland, Lapland, and all Nordic countries.

Visualize your adventure

The extravagance of luxury for you and your family or a breathtaking uncharted adventure that energizes every fiber of your being. Custom-created experiences for the elite traveler. 

“Finland is the best country in the world” Newsweek 8/2010

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In addition to Finland’s best hotels, we have a wide range of private and exclusive properties, as well as ice and glass igloos. Depending on what you wish for, we will find you the best possible accommodations.




Winter driving school with rally cars with a many times world champion, husky dog adventure in the fell highlands of Lapland, snowmobile safari with American and European champion, F1 motorboat experience, fly fishing in unbelievable wilderness landscapes, and much more.




VIP box for ice hockey games, a lifetime experience of a backstage tour at the opera, a private cruise on a rare steamship, watching  a rally competition with the World Champion, winter ice driving on snow and ice, a spectator-friendly snowmobile competition, a fireworks display planned exclusively for you, the night of your life in an ice or glass igloo…

How about unforgettable birthdays or weddings in a private snow castle beneath the magic glow of the Northern Lights. VIP cruises on an icebreaker, with an Ice Bar built in the middle of the sea where we savour drinks.

We want to give you once-in-lifetime alternatives. Tell us what you desire, and we’ll make sure you enjoy.




A private meeting with Santa Claus, the Elf School that teaches you the secrets of how to become a real elf, Santa Claus helper, elegant Ice Princess, private troll school, ski school with private teacher or a world champion, Arctic snowlands with sledging hills and so much more.




We work closely with prized, talented and well renowned chefs. Fresh ingredients and professionalism ensure unforgettable culinary experiences.




Exotic adventures: husky sled rides, reindeer sleigh rides, unique glass igloo accommodation, the Official Home of Santa Claus, five-star log villas, Midnight Sun, Northern Lights, round-the clock salmon fishing, ice fishing, winter ice driving, pure ingredients for cuisine, Europe’s last wilderness, home to Europe’s last indigenous peoples, Sámi.

Bear spotting, World’s cleanest air/water. Sound of silence. Pristine nature. Excellent infrastructure. Internationally renowned cultural and musical events, snowmobile safaris, round-the-clock golf, ice golf on frozen river, ice swimming, icebreaker cruises…


Create your destination

The extravagance of luxury for you and your family or a breathtaking uncharted adventure that energizes every fiber of your being. Custom-created experiences for the elite traveler.

“Lapland Finland, The World's Top Christmas Destination” Forbes 12/2011

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(Luxury Action is #1 for private travel in Lapland & Finland)

Lapland is a region in the northern parts of Finland, Sweden, Norway and Russia.

Lapland, in Finland, covers one- third of the total area of Finland. This expansive area has a human population of approximately 200,000, and it is estimated that there are more reindeer than people throughout the region! Lapland is a peaceful place.

The expansive natural surroundings allows for tranquility; the fresh air transforms and allows for peace which helps to naturally release the day’s stress. The world is near, yet suitably far away.

Lapland is the land of eight seasons: Christmas (deep winter), Frosty Winter (late winter), Crusty Snow (spring), Departure of Ice (early summer), Midnight Sun (summer), Harvest Season (late summer), Colorful Autumn (autumn), First Snow (early winter).

Needless to say the Northern community lives with a firm connection to nature as the changing seasons dictate remarkable changes into daily routines.

The “Very Best” Arctic region. The capital of Lapland, located in the southern part of Lapland, is Rovaniemi, and is conveniently located in the Arctic Circle.


Nordic Luxury Action


Finland, Denmark, Greenland, Estonia, Iceland, Norway, Sweden

This is something for you, when one is not enough. Take a longer break and explore the entire Nordic countries and Estonia with us. Luxury Action has exclusive access to places that others can only dream about. Since we are working with the best local experts, we can offer you the ultimate lifetime experience enjoying of the finest Nordic cuisines, activities and cultures.

Private cruise through majestic Fjords, Landscape Hotel, Tree Hotel, Polar bear spotting, Ice Hotel, Luxury Levi Glass Igloos and much more…


North Pole Experience


A once-in-a-lifetime adventure

Experience a real “once-in-a-lifetime” adventure to the geographic North Pole and an unbelievably beautiful and ever changing ice escape when you explore a landscape like no other on Earth.

Only four short hours after leaving Longyearbyen, you can be standing at the North Pole celebrating at the top of the world yet still be able to enjoy a night on the beautiful frozen polar ocean. Here at the top of the world, experience a magical and untouched landscape that only a very privileged few have ever had a chance to visit.

Many travel packages and adventure options are available to enhance your North Pole experience. One need only ask to arrange the perfect experience.

Northern Lights


Northern Lights ( the Aurora Borealis) Specialist

The thrill of witnessing the Aurora Borealis is a once-in-a-lifetime experience. The blazing colors in the sky are enchanting and addicting.

The Northern Lights appear about 200 nights per year in Lapland. The further north you go, the greater the chances of spotting them. Seeing the Northern Lights requires darkness and clear skies. Generally, the spectacular light shows are best viewed a few hours after midnight in late autumn, winter and early spring when the sky is darkest and the skies and clear. The display might last 20 seconds or go on for hours. Our favorite months for the Northern Lights (Aurora Borealis) are September- October and February- March.
Even with today’s technical equipment, the Lights’ appearance can never be forecast with certainty. They are a phenomenon that cannot be packaged and sold, which makes each time special. They appear for you; right then, right there. The Sun and the Earth conduct the show, and each performance is unique. The Fox moves in mysterious ways.


The Ranch


The most exclusive ranch in the Nordic Countries

A truly unique 5 star rated exclusive Finnish experience: This secret location in Finland, has a private area approx. 200Ha/494ac, an exclusive lake, lot of forest, tennis court, basketball court, helipad, horse stable, two Finnish wooden saunas, main chalet, guest chalet, club building, gym, jet skis, boat, fishing rods, quad bikes, guardian house and guard 24/7. Butler, chef, housekeeping staff, driver and much more!

The Ranch is managed exclusively by Luxury Action.


Helsinki and Lakeland


The Land of a Thousand Lakes

Helsinki, the capital of Finland, is situated near the Baltic Sea with a 100-kilometre-long shoreline and around 300 islands.

This compact vibrant city is both highly cultural and incredibly relaxing. Helsinki offers great possibilities for many outdoor activities. Finland is often called the Land of a Thousand Lakes and quite rightly so.

There are actually nearly 200,000 of lakes in the country. If you are interested in experiencing the beauty of Finnish Lakeland, why not explore the amazing archipelago Helsinki with Lakeland.

Luxury Action can custom design an itinerary for a memorable holiday.


Design your path

The extravagance of luxury for you and your family or a breathtaking uncharted adventure that energizes every fiber of your being. Custom-created experiences for the elite traveler. 

“Luxury Action the leading exclusive tour operator (DMC), luxury travel company in Finland.” Finnish largest and oldest travel magazine MATKALEHTI 1/2011

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Experience More:  Flying Finn  |  Jetskiing  |  Salmon Fishing  |  Heli Skiing  |  Hollywood  |  Iceland  |  North Pole  |  Lapland

Summer & Spring

June, July, August.
Summer is a festivity of nature. Everyone enjoys what Mother Nature provides; hiking, cabin accommodation, bathing in the sauna, cultural and musical events, and the Midnight Sun. During summer in Lapland, the sun does not set at all for many weeks!

March, April, May.
The brightness of springtime gets nature going; flora turns green and fauna start to prepare for the approaching summer.


Dream Adventure  

It’s All Smooth Sailing From Here
Winter driving school with rally cars with a many times world champion, husky dog adventure in the fell highlands of Lapland, snowmobile safari with American and European champion, F1 motorboat experience, fly fishing in unbelievable wilderness landscapes, and much more



Luxury Action

At the Top of the World
Finland is an arctic land that provides luxury lifetime opportunities throughout the year. Experiencing the wild nature and purity are unforgettable life moments. Every travel arrangement is made for you with the utmost professionalism and expertise. We will customise an experience for you that will be unforgettable and unique. Every day can be made perfect. Enter the northern paradise and let us lead you into memorable moments.


Autumn & Winter 

August, September, October.
Nature displays its vibrant autumn colours. The Nightless Night is a little shorter, but there is still plenty of daylight late into the night.

November, December, January, February, March.
In the wintertime in Lapland Finland, you can traverse the snowy countryside on skis, by snowmobile, or with in a sleigh pulled by horses, reindeer or huskies. The dark winter evenings are the best times to marvel at the spectacle of the Northern Lights (Aurora Borealis). Ice fishing on a frozen waterway in the bright sunshine of early spring is a popular pastime.



The Hollywood Experience

Step into the narrative
Luxury Action & Studio Jones offer different styles that best express your vision. Whether it’s action adventure (Western, Bourne Identity), car chase (Bullitt, Fast & Furious), fantasy (The Hobbit, Narnia, Alice in Wonderland) or reality (Deadliest Catch, Mountain Men).

Your options are only limited by your imagination as you are the architect for your Luxury Action adventure. Consider yourself the head writer of Hollywood’s next big blockbuster: featuring you as it’s star.

First the client submits a literary or visual narrative which will act as a script. Once the experience has been captured, the narrative will be assembled and edited to the level of the client’s expectation or vision. The fully edited final narrative experience will then be delivered to the client so that they can share and relive their dreams for years to come.

Why go to the movies when you can relive your own!


Experience luxury

The extravagance of luxury for you and your family or a breathtaking uncharted adventure that energizes every fiber of your being. Custom-created experiences for the elite traveler.

“The places to go list #2. Helsinki Finland. Design, Design, Design. Aesthetics fuel a new cool” NY Times 1/2012

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Luxury Action the a leading exclusive tour operator (DMC), luxury travel company in Finland. We are specialized in exclusive services and programs, and creating bespoke high-end adventure holidays and packages. We believe in authenticity and professionalism through established experience in the field, which helps to make every day with us a perfect one. We also organize company meetings and take care of all the planning, even with short notice. We represent numerous international companies and we provide you with a comprehensive service consultation. Describing our operations is easy, as our mission is to provide the best services available, as well as the best experts at your service to guarantee your enjoyment – something that is paramount for us. We respect all your dreams with the utmost confidence. We handle each individual’s wishes with the utmost discretion and confidence, so tell us your needs and rely on us.


Why Luxury Action?

We are Finland’s leading specialist in luxury tourism and exclusive services. We work closely with the most exclusive destinations and the most skilful lifetime experience experts. We have a number of destinations, products and services that have been created exclusively for Luxury Action guests. We conduct thorough checks on all our partners and only work with carefully selected providers.


We are a locally-based enterprise, we know the ways of working in the area and we have chosen only the most exotic and highest standard services and competent experts for our clients, so you can comfortably leave all the arrangements to us.


We work in tight cooperation with the luxury travel elite, enabling us to provide services that meet international criteria. We normally require our entire staff and partners to have at least ten years of experience in the field.


Receiving demanding wishes and enquiries is our everyday routine – to which we react with the utmost professionalism. You will always receive personal service from us.



What do I need to take into account when contacting Luxury Action to ensure I receive a package designed as personally as possible and according to my wishes? 

We would like you to provide us information about ages, destinations/activities you are especially interested in (these help us with the programme design), possible allergies and illnesses. If children participate, it would also be good to know their routines/preferences – if they take daytime naps, what time they usually wake up, eat, etc. Please include your contact details so we can ask you for more information.

All communications are handled in the strictest confidence. Once you have told us your wishes, we will implement them in the very best possible way.

Share your story

The extravagance of luxury for you and your family or a breathtaking uncharted adventure that energizes every fiber of your being. Custom-created experiences for the elite traveler.

“Helsinki Finland is the most liveable city in the world” Monocle 6/2011

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”Thank you for a great service and quick acting. You made our Christmas holiday perfect”
- Family from Russia

”I do not know where to begin to say what a wonderful time we had in Lapland. It is certainly one of the most amazing experiences of my life. Thank you to you and your team for such fantastic experiences and memories. I am still blown away by what I have been through in Finland. I had thought this trip was a once in a lifetime event for me, but Janne has changed my mind!” – A. Rafuse, UK

”We had amazing nice time and special thanks for arranging director to open shop on bank holiday”- A client from Kazakhstan

“Yacht cruise in Helsinki was lovely as your staff as well, thank you. Everything was so perfect”- A client from South France

“Hello Janne, I would like to thank you so much for work! They were very happy to visit Finland, the program was great, your work has been impeccable! We look forward to working with your company in the future! And as I’ll be glad to recommend you to our Corporate department. Thank you so much!!!!” “ICS, Nataliya, Partner from Russia”

”Me and my wife really liked of your winter ice driving, we will be back soon”- A client from Israel

”Our World record and ultimate snowmobile adventure was very special. Gears and snowmobiles worked perfectly, we are looking forward to see you in next winter again”- 3 businessmen who return every winter back to Lapland to do snowmobiling

”It was a very impressing to have a Airport open privately only for us, we are very pleased”- Clients on own jet who required utmost privacy ”Thank you Janne and Luxury Action for a wonderful work. I was taken to get a wonderful feedback of you and your company”- Managing director of Rovaniemi Tourism

”We are very grateful from services what we’ve got at Savonlinna Opera Festivals and treatment was something very special, we truly felt to be royalties”- A client from U.K

”Im pleased and happy to work with you in future, Im grateful for you acting rapidly. Our client and his family had amazing time in Finland. They loved your VIP host and all programs were really mind-blowing”- A partner from India

”Me and my family had a great time, thank you for being flexible and a big thanks for surprises. Cuisine was unbelievable good, so we would like to send thanks to your chef and waitress as well. Please do not forget to send one big hug to artist who played lumberjack’s instruments- he was amazing!”- Clients from USA

“We had a wonderful trip thank you.  Ray was such a gentleman and the perfect host.  The cabin, igloo and Haven Hotel all first class”- D. Williams from U.K 

”Now I believe in Santa again. You and your staff made our dreams come true”- Clients from Switzerland

”We had a great holiday- a big thanks!”- F1 driver

”Thank you for your hospitality and arrangements”- Hollywood movie star

”Thank you for all the arrangements. We had a great time and enjoyed all the little surprises, cake and flowers etc… you had for us. I didn’t want to delay my response in saying that everything was wonderful.”- A client from South America

“Our family enjoyed of your exclusive fishing trip and we want to book the same dates for next year too.”- A client from Russia

“Once again, thank you so much and I’m really happy to have found someone as professional and dedicated as you to be our partner.”- Global 5 star travel company

“Exclusive Glass Igloo- A truly amazing experience, Igloos were great, clean, warm, comfy beds and furnished to a high spec. The heated glass is such a good idea. We all enjoyed playing around outside in the dark in the snow. Breaksfast was lovely and such a relaxing place to be, sadly we didn’t see the northern lights, but we all had such fun.” - Family from UK

Yes, my client was very happy. It all worked out very well! Was great working with you and hope we can come back with a group pretty soon. - Mercedes Benz

Have a conversation

You can contact us by phone or email.

Tel: +358 (0) 445 151 796
Tel: +358 (0) 405 181 189


Luxury Action Oy Ltd. 96930

We will be in touch with you in 12 hours.

Register of package travel companies 7334/10/Mj


CEO, Founder

Janne’s experience in working in the travel industry spans since 1996.

For the last ten years he has been working only in the private travel sector creating luxury travel trends in the Nordic region.

He is one of the pioneers in Finland’s luxury travel.

His hobbies are photography, fishing, outdoor, snowmobiling, off road motorbiking, boating, running, studying cultures and languages.




Creative Director

Nita has had the privilege to travel and explore the world since a very early age first with family, from teenage on as a professional snowboarder and in the past 5 years searching for the latest wellness trends and nicest spots for yoga. Nita’s experience spans not only in travel but also TV and event production, private health coaching and yoga teaching. Nita’s passion is to serve others, share joy and create happiness around. When she is not with clients, you’ll most probably find her at her cottage on an island, on a yoga mat or meditating.



Project Manager

Pancho is a yacht captain and a guide. He was one of the very first professional snowboarders and grew up boating and competing at snowboarding. Beside snowboarding, Pancho has won several Finnish and Nordic awards in jet-skiing. Pancho is 100% Finnish despite his name might sound exotic!



Operations Manager

Since 1994, Tomi has gaineda experience in guiding and organising events. He used to be a professional snowmobile racer and has won several Championships in USA and in Europe. He grew up in the Lapland region and he knows the wilderness like the back of his hand. Tomi is also a passionate fisher…he is the one who makes impossible to possible.



Head Butler

When Väinö is not serving our guests as a dedicated butler, he interests himself in creating often prismatic glass sculptures in his glass polishing work shop as well as studying ancient history and traditions of different cultures around the world.



Marketing, Project Manager

Tomi is a keen traveller himself; he has traveled and explored many country’s secret spots. He has fantastic experience in taking care of VIP’s such as transporting them around and his other talent is construction work. When we need to build exclusive set ups, Tomi will be asked to be involved.



Adventure Guide, Project Manager

Vesa is our certificated nature and adventure specialist. He has spent his life in forests and close to the nature. He does a lot of free ride skiing in Finland and Northern Norway and has had a great career as a Finnish air force officer.